Whether you are starting your marketing efforts from scratch or you are just trying to improve what you feel is already working, it is inevitable that you will want help. Help can come in many varieties. You may decide that you want a coach or maybe you are a self starter and you are looking for the right real estate product to get you to the next level.Before choosing a real estate marketing product consider taking a few steps before you get out your credit card. After all, whatever product you decide on you will be putting in some time and energy into making it work for you, so choose carefully.Here are some items to put on your checklist to make sure the marketing product you choose is one that will take you to the next level:
Type of Product – Is the product a piece of software or is it an information product that will give you the steps to success? A piece of software may be cumbersome or come with a monthly charge so check all of the details before purchasing. With an information product make sure it is specific enough to meet your goals. Will it dig deep in the particular area that you are trying to improve or is it too generic?
Guarantee or Refund Policy – Many products these days will offer a guarantee if you don’t find it as useful as you anticipated. Check to see how long you have to review a product before you no longer have the opportunity to get your money back. Many products these days even allow you to speak to the person who developed it for more help. Take advantage of that type of feature as many people purchase a product and never take the opportunity to schedule the bonus coaching session. This can help you to get the maximum amount of help from any product you purchase.
How will you learn? – Discover how you will learn more about the aspect of real estate marketing that you are trying to improve. Does the product offer video tutorials, audio lessons, and written material? Or maybe just one style of learning? When you know how you best learn new material you can choose the product that gives you the best opportunity to succeed.
Before choosing any real estate marketing product make sure to set a goal of how you would like to improve. Your goal should be measurable in terms of increase in commissions, traffic, conversions, etc and that will help you to choose the best possible product.